This is a fun game to play.  Make up taglines for words.

Here's are some examples:

Nefarious - not just your average evil.

Tubular - why did this mean awesome in the 80s?

Venacular - a great word to use when swilling wine.

Broken - could it be more awkward than this?

Feel free to add your own word taglines in the comments. I'm excited to read what you good people come up with!